Aldeburgh Food & Drink Festival is a not-for-profit organisation dedicated to supporting and promoting the local community and businesses within it. They work year-round to give Suffolk producers and businesses a platform to showcase what they do, and get recognition and awareness from chefs, restaurants and business people all over the country.
In 2023, I worked with the Festival to design various touch points including flags, banners, aprons, signage, proposal documents and a children's workbook. I also refreshed the logo to improve the kerning and overall finish of the design.
The Festival's iconic branding has stood the test of time but was in need of some refinement. By fixing the kerning (the space between each letter), the logo is clean, balanced and ready to be used for many more years.
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"Lily has been a joy to work with from start to finish. Apart from her obvious design talent, Lily is efficient and very easy to communicate with, which goes a long way when working remotely and to tight deadlines. Lily sits somewhere between designer and artworker, which has been a huge benefit to us."
2023 was the first year the Festival had ever had an activity book for children attending the event so it was important the design was eye-catching and approriate for a younger audience without being alienated from the core brand.
I created a fun colour palette which I paired with clean, minimal typography and expressive pen marks.
"We’d give a brief and relevant assets, and Lily would take it to the next level every time, adding extra design points and copy to fit the brief. This saved us time and developed our projects into something better than we imagined. We definitely wouldn’t go anywhere else for future design work."
Bella Scarr, Aldeburgh Food & Drink Festival
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