Logo, Design & Website

Aylsham Care Trust

Aylsham and District Care Trust (ACT) are a charity based in Aylsham, Norfolk, that provides services to improve the health and well-being of the Aylsham community by connecting people and providing them with the support they need to live well.

Business cards designed for charity Aylsham Care Trust scattered on a table.

Logo design.

ACT's branding was looking a little tired so was in need of an update (scroll down to see the before!). I designed a clean, modern logo with a colour palette to reflect the charity's forward-thinking ethos. During this process, it was important I carried across ACT's iconic hands and orange from their previous logo into the new look so that their current customer base didn't feel alienated. This process has made the overall look and feel of the charity far more cohesive.

Logo design before and after hiring Norwich freelance graphic designer Lily Arundell Corporate stationery and badge design by Norwich freelance graphic designer Lily Arundell

Icon design.

With ACT's strap line 'Care. Connect. Belong' in mind, I included three interlinking hands in the design to represent each word. The hands could then used across the business for other messaging and icons.

Graphic icon design for brands by Norwich freelance graphic designer Lily Arundell
Orange Blossom Cafe.

Orange Blossom Cafe is ACT's in-house coffee shop. Like ACT, their logo was looking dated and I had an idea for a new logo so I pitched it to the client and they loved it!

For this logo I carried across the colour palette and three hands from ACT's logo and turned them into an orange blossom flower.

Logo design before and after by Norwich freelance graphic designer Lily Arundell Three mugs stacked with an orange background. The mugs are white, orange and navy, using the colours from Orange Blossom Cafe's logo and branding by Lily ArundellTakeaway coffee cup design for a Norfolk cafe by Norwich freelance graphic designer Lily Arundell Bag and packaging design by Norwich freelance graphic designer Lily Arundell
Like what you've seen so far?

If you're a small to medium business in Norwich or London and are looking for design for retail, products or events, I'd love to hear from you!

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