Logo & Branding

UC & Me

UC & Me is a personal project I created to share my experience of inflammatory bowel disease and living with a stoma.

A lot of content surrounding this subject area isn't particularly aesthetically pleasing (not surprising considering the subject matter!) so I wanted to create something fresh and modern. Using the ampersand from the name, I created a logo that could be used across all types of media to symbolise the digestive system.

It was important to me that this project didn't feel bleak but instead injected a burst of colour and positivity into people's Instagram feeds all whilst raising awareness for the condition.

Follow @uc.and.me on Instagram

Pink and green logo, branding and visual identity design for a self-initiated project to raise awareness for a chronic illness (inflammatory bowel disease)Digital marketing ad campaign for charity NorwichLogo sketches for a branding project for a chronic illness social media page.A graphic showing the human digestive system to explain where a stoma ileostomy colectomy is Logo design for a health charity by Lily Arundell, a graphic designer in Norwich NorfolkPastel pink and green colour palette for a branding and logo project by graphic designer and digital marketing Lily Arundell NorwichPink and green web design for healthcare and medial, UC & Me, raising awareness for stomas, IBD and Ulcerative Colitis. By freelance website and graphic designer, Lily Arundell, who works with small to medium businesses in Norwich and LondonCharity website design by freelance graphic designer, Lily Arundell, who works with small & medium businesses in Norwich & London
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