Graphic Design, Video & Marketing Campaign

Buy One Get or Gift One Free

D&AD Awards logo London Norwich
D&AD Pencil Winner 2018

Buy One Get or Gift One Free (BOGOGOF) is a UK-based scheme aiming to combat food waste whilst striving to solve world hunger. Buy One Get One Free offers are a leading contributor as to why 15 million tonnes of food is wasted in the UK each year. The world’s starving population could be fed on ¼ of food wasted by consumers.

Food essentials have a BOGOGOF sticker on. Customers choose to ‘get’ or ‘gift’ items; keeping the free item or ‘gifting’ it to the scheme where it can be donated to families in need. Therefore combatting food waste.

Hand lettered logo design on brown craft paper background. Designed for D&AD New Blood brief by Lily Arundell, Norwich graphic designer.
Problem.

We are disconnected from how we can effect change in the world. We can't see a direct correlation between our actions and consequences and how we can make a change for good.

Insight.

Buy One Get One Free offers are one of the main contributors as to why 15 million tonnes of food is unnecessarily bought and subsequently wasted each year in the UK. The whole of the world's starving population could be fed on just 1/4 of food wasted by consumers.

Solution.

Buy One Get Or Gift One Free. A UK-based service by Hellmanns and in partnership with Waitrose (who's shoppers' tend to have more disposable income and therefore less need for Buy One Get One Free offers) aiming to combat food waste whilst also taking a step towards solving world hunger.

A marketing and graphic design campaign by Lily Arundell whilst a student at Norwich University of the Arts. This project was for D&AD and won a wood pencil
Magazine and app design by Norwich freelance graphic designer Lily Arundell Campaign and digital marketing design and strategy by Norwich freelance graphic designer Lily Arundell
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