Logos and branding

Your brand is more than just a logo. It's the entire experience that your customers have with your business. I can help you develop a cohesive brand identity that includes your logo, colour palette, typography, and messaging that captures the essence of your business and resonates with your target audience.

Looking to update your existing branding or want to start afresh? Then look no further! Get in touch to find out more about my process and discuss your requirements.

Brand and logo refresh

Brand guidelines and style guides

Fonts and colour palettes

My process

A well-designed logo can make all the difference in how your brand is perceived. We'll work together to create a logo that captures the essence of your business and sets you apart from the competition.


We'll start with a discovery session where I learn about your business, target audience, and goals, taking the time to understand your brand and what makes it unique.


Using all of this information, I begin developing a range of concepts and present them to you for feedback. (I always value honest feedback from clients!)


Once we have a concept that you love, I refine the design and make any necessary revisions until we have a final product that you're thrilled with.


I provide you with all the necessary files for your logo, including high-resolution files for print and web use.


Lastly, I can design brand guidelines and/or a style guide to ensure logos, fonts and colours are being used consistently across all applications.

Let's work together! Get in touch to find out how I can help.

Freelance Brand and Logo Designer, South London

Lily Arundell is a freelance graphic designer covering the areas in and around Hither Green, Lee, Blackheath, Greenwich and Lewisham. She is a highly skilled and experienced creative with a wealth of experience in a wide range of design disciplines alongside branding including bespoke web design and illustration.